Max Mara Weekend

Achille Maramotti began designing couture clothing at the end of the 1940’s, and soon thereafter founded the House of Max Mara in 1951. “Mara” stems from his family name, whilst “Max” was a local character, seldom sober but always stylish.

Maramotti was one of the first to see that the future of fashion lay in the mass production of design-quality clothes. He has collaborated with several well-known designers but the House has remained family owned throughout the years and still is to this day.

Max Mara main line remains the heart of the company whilst Max Mara Weekend is a brand under the Max Mara umbrella. Weekend is the young, contemporary, and an easy-access line which often finds influences to its design from young women’s life, the light and the air and the memories from their travel is frequently the inspiration for its collections. Every so often romantic, still every day wear with extremely comfortable materials, appealing silhouettes, yet with a modern take. Max Mara Weekend has its own independent stores around world, often found at important airports around the globe.

iiSA of Malmö is glad to carry Max Mara Weekend as an addition to our many other high-quality labels. Weekend uses only the finest of materials with handsewn details on many of their coats and jackets. Everyday wear with a splash of Italian flair is iiSA’s interpretation of Max Mara Weekend.